Most Western businesses do not fail in the Gulf because of their product.
They fail because they misunderstand the culture, the moment, and the way trust is built across Saudi Arabia, the UAE, Qatar, Oman, Bahrain and Kuwait.

I help brands, hospitality leaders, and commercial teams build trust, retain Gulf clients, and grow revenue in the region.

For 20+ years I’ve worked with royal households, ministers, family offices, and luxury operators across the Gulf — and then translated this for companies such as Oxford Ski, Corinthia London, King & Spalding, Lanserhof etc

Most Westerners learn the Gulf the expensive way — through a stalled deal, a silent client, or a meeting that quietly dies. I help you skip that.

What clients say
“For years we dabbled in the GCC. Now we have a focused, confident team that knows how to build real relationships — and we are seeing the impact in our pipeline.”

What I do:

📌 The Gulf Desk — weekly Gulf intelligence for Leaders who want a real commercial advantage. What I am seeing this week, the opportunities most brands are missing, and one move to make before Friday.
Every Monday.
https://corinagoetz.substack.com/subscribe

📌 Advisory — Commercial strategy for leadership teams, DSMs, and GMs who want to operate in the Gulf with confidence, not guesswork. VIP strategy days, team workshops, and bespoke cultural audits.
Enquire here: ea@star-cat.co.uk

📌 Gulf Strategy Call (£597): your deck, capability brief, or first-meeting plan reviewed before it goes to the Gulf

📌 Speaking — keynotes and panels on Gulf business culture, luxury client relationships, and what Western businesses consistently get wrong about the region.
Enquire here: ea@star-cat.co.uk

More info: www.star-cat.co.uk